UNO brand expands into the playing cards market with new deck offering classic card games with signature UNO Wild Twists
EL SEGUNDO, Calif., May 10, 2022--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today the launch of WILD TWISTS™ PLAYING CARDS BY UNO® – the first UNO deck where players can play their favorite classic card games like Poker, Go Fish, and Gin Rummy – with the option to enjoy the wild twists and turns of UNO games that fans know and love.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220510005903/en/
Mattel is launching WILD TWISTS™ PLAYING CARDS BY UNO® – the first UNO deck where players can play their favorite classic card games like Poker, Go Fish, and Gin Rummy – with the option to enjoy the wild twists and turns of UNO games that fans know and love. (Photo: Business Wire)
UNO Wild Twists Playing Cards is a standard deck of 52 playing cards for a number of classic card games. However, in typical UNO fashion, each Wild Twists Playing Cards deck also includes eight special Wild Cards to help take game night to the next level.
"Expanding UNO into playing cards marks another category of gaming that UNO has explored in recent years, and feels like a natural evolution to amplify gameplay," said Ray Adler, Global Head of Games, Mattel. "This twist on UNO is another milestone on our journey to innovate in new areas of culture and a testament to our brand purpose to become more inclusive."
Each Wild Card features a different way to change up the game. While there are Wild Cards for each individual suit, there are also extra Wild Cards to represent multiple suits at once. The "Red Wild Card" can represent any Heart or Diamond card a player may need, while the "Black Wild Card" can stand in for any Club or Spade.
UNO Wild Twists Playing Cards also exclusively includes the instructions for "Wild Race," a fast-paced card game that can only be played with this deck.
The launch of UNO Wild Twists Playing Cards marks the first time that UNO has entered the playing card market. The UNO brand continues to introduce new ways to play the classic game, including the unpredictable UNO All Wild™ game and a venture into the collectibles category with the UNO Ultimate™ game.
Recent expansions into online gameplay, art and fashion collaborations, the NFT community, and the first-ever UNO Championship Series Invitational Tournament to culminate the UNO brand’s 50th anniversary last year continue to encourage fans everywhere to celebrate their love of the game.
UNO Wild Twists Playing Cards will be available for $2.99 at Target nationwide starting this month.
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220510005903/en/
News Media Kelly Powers Kelly.Powers@Mattel.com
Tesla CEO Elon Musk announced his plans to open an all-night Tesla restaurant in Hollywood that will feature a drive-in movie theater, two 45 ft. LED movie screens, and superchargers.
Every once in a while Elon Musk likes to throw his fans in the cryptosphere a bone. Friday, the Tesla and SpaceX CEO gave struggling Dogecoin investors a lifeline after name dropping the meme cryptocurrency in a couple of tweets on his influential Twitter account. Dogecoin prices have been one of the casualties of the demise of stablecoin Terra and its sister token Luna.
Theme parks, streaming services, and multiplexes are hoping the next few months are lucrative, and Walt Disney (NYSE: DIS), Netflix (NASDAQ: NFLX), and AMC Entertainment Holdings (NYSE: AMC) feel that there is no time like the present. A popular series is back with a new season -- part of a new season, anyway -- on Netflix. AMC hopes that the reboot of a classic action franchise will kick off a promising summer season.
"You look better now than years ago. How is that even possible?"
The metaverse is the future, says Facebook, which since late October has called itself Meta Platforms . For now, more questions than answers are emerging around this concept, of a virtual world in which we will interact via technological tools, like virtual-reality headsets, powered by technology such as augmented reality. The parent of Instagram, WhatsApp, Facebook and Messenger is convinced that the Menlo Park, Calif., company will soon reap the rewards of this daring bet.
Cardi B and Megan Thee Stallion get physical as they learn to play Football.
Royal fans were excited to hear Meghan Markle and Prince Harry would attend the queen’s Platinum...
The metaverse is still years away from reaching its potential, and companies making too many early promises risk alienating their consumers.
The new store will sell brands including Lacoste, Levi’s and Steve Madden, Amazon said
Yahoo Finance anchors Seana Smith, Dave Briggs, and Rachelle Akuffo discuss the big box office expectations for "Top Gun: Maverick" and whether or not it will bring more people back to movie theaters.
It wasn’t in the script. Kevin Costner went on social media to pay tribute to his Field of Dreams co-star Ray Liotta, who died today at 67. The Oscar winner, who tried out for his Cal State Fullerton team and went on to star in several baseball-themed movies, recalled the scene when his Ray Kinsella pitches […]
Grocery items from aisle to aisle have fallen victim to the rapidly rising inflation numbers, but Costco members have long flocked to warehouses because some foods have fixed prices that company leaders have vowed not to raise. However, recently two treats in the bakery section have caught members' eye because the price tag is different—and Costco just confirmed that they are now more expensive.RELATED: These Are Costco's Most Popular Items Right NowIn an earnings call on May 26, Bob Nelson, the
For a long time, it was near universally accepted, both in fan culture and the general mainstream, that the Star Wars prequels were bad. After a nearly two decade long wait, in which many fans gave up hope that there would ever be more "Star Wars" films, the anticipation for "Star Wars: Episode I - The Phantom Menace" was intense. "Star Wars: Episode II- Attack of the Clones" and "Star Wars: Episode III - Revenge of the Sith" didn't fare much better critically or with the fans.
A new warning was added to the Netflix show's fourth season in light of recent events.
Tesla CEO Elon Musk is being sued by Twitter shareholders for his actions over the course of his acquisition process of the social media platform.
People have fallen in love with the vlogging husband and wife as they watch their domestic life unfold. Here's what you need to know about Matt and Abby. The post Who are Matt and Abby Howard, the high school sweethearts going viral on TikTok? appeared first on In The Know.
Baz Luhrmann's over-the-top biopic "Elvis" premiered this week at the Cannes Film Festival.
‘Goodfellas’ Star Ray Liotta, 67, dies in his sleep
We need a queer Bulgari Cinematic Universe ASAP.
American actor Ray Liotta, 67, who starred in the 1990 blockbuster crime film "Goodfellas," died in his sleep on Thursday in the Dominican Republic, the Dominican Republic General Directorate of Cinema confirmed to Reuters. Liotta died in bed at a hotel where he was staying with his fiancée Jacy Nittolo while filming "Dangerous Waters," said his publicist Jennifer Allen. Liotta was born Dec. 18, 1954, in Newark, New Jersey.