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The fashion entrepreneur has teamed up with 14 artisans for an Insta-worthy collab.
Aimee Song, whose blog Song of Style put her on the map as one of the world’s first mega-influencers, is best known for her sartorial eye. She has released a jewelry line, an apparel collection, and written two fashion books. Now she’s moving on to her next venture: home goods.
After the social media mogul shared peeks into her recently renovated Los Angeles home, Song’s 6.5 million followers had a lot of questions. So it’s hardly a surprise that Etsy would approach her about a collaboration, the latest in a recent series of the site’s Creator Collaborations with well-known personalities. Song’s collection, released last month, is an elegant lineup of items that evoke the earth-toned neutrals and rich pops of color that she is famous for on the grid. “Everything I chose has a certain organic effortlessness to it,” Song says. “It was also important to me that each is just joyful.”
Song tapped into her interior architecture background, selecting 14 Etsy artisans representing nine countries. She worked with each designer to create something unique for the collection, taking care to respect each artisan’s techniques and aesthetic. “I gave each the charge to design an item that contains texture, organic shapes, and natural elements,” Song says. “Creating those parameters made the overall collection feel very cohesive, even though the pieces are all from different sellers from different parts of the world.”
The result exudes a laid-back aesthetic—refined, yet carefree. In addition to bisqueware vases and gold twine–lined throw blankets, there are playful pieces like checkerboard throw pillows and a nursery wiggle lamp, most in desaturated color tones. The London-based artisan Hannah Simpson created biomorphic ceramics with abstract forms; Alicja Zyzy, from Amsterdam, hand-carved tables cast in gypsum. The handmade nursery table and chair set boasts Lithuanian alderwood, while Ioanna Papatzanaki’s ceramic pitcher and cups set was inspired by ancient Greek artifacts.
The collection is especially noteworthy in that two of the sellers are from Ukraine; one of them had to relocate to Austria because her town had been bombed. “We actually lost communication with one seller for a time, and we were really worried,” Song says, adding that the two pieces—a hand-painted safari-themed mobile and a handmade linen leaf play mat—make the collection feel even more special. “Not only are they just really well made, but they’re so beautiful,” she says. “I feel that I am honing some of their resiliency and energy into my home.”
Song says she sees many of these items as fun conversation starters. “I wanted to include pieces that you can talk about when you’re having friends and family over, but also be part of your home and your way of life,” she says.